Sympany Rebranding
Sympany wants to shake up the Swiss insurance market with a colorful, pared-down brand identity, a new claim and an image campaign.
I was lucky enough to be part of the original pitch team and included to not only work on the concept of the image campaign but also have an impact on the branding guidelines.
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The visual appearance was expanded by means of a concise color palette that can be combined in a variety of ways.
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Because the customer council is the best proof of consistent customer orientation and thus perfectly represents Sympany, it is the focus of the image campaign.